How to Plan a Month’s Worth of Content

The Ultimate Content Calendar: How to Plan a Month’s Worth of Content

Feeling overwhelmed by the daily scramble to post something—anything—on social media or your blog? You’re not alone. Content creation burnout is real, but it’s also avoidable. The key? A solid content calendar.

Here’s how to plan a month’s worth of content in just a few hours.

1. Start With Your Goals

What’s the purpose of your content this month? Are you launching a product, growing your email list, or just trying to stay consistent? Define 1–2 clear goals to guide your topics and calls-to-action.

2. Choose Your Content Pillars

Pick 3–5 recurring themes relevant to your brand. For example, a wellness coach might focus on:

• Mindset

• Nutrition

• Movement

• Client success stories

These pillars help you stay organized and make idea generation easier.

3. Use the 4:1 Rule

Mix it up. Not every post should sell. Try the 4:1 ratio:

• 4 value-based posts (educational, inspirational, entertaining)

• 1 promotional post (selling your product/service)

This keeps your audience engaged and builds trust.

4. Batch Brainstorming & Writing

Dedicate one focused session to brainstorm 20–30 post ideas based on your pillars and goals. Then, spend a few hours writing them in batches. Even 15–20 pieces is plenty—repurpose them into quotes, reels, emails, or blogs.

5. Choose the Right Tools

Whether you prefer Google Sheets, Notion, Trello, or an app like Later or Planoly, choose a tool that makes it easy to see your whole month at a glance. Add in key dates, captions, visuals, and links.

6. Schedule & Automate

Use scheduling tools to upload your content ahead of time. Automating your posts allows you to focus more on engaging with your audience instead of constantly creating.

7. Review & Adjust Weekly

Check what’s performing and adjust your plan. Flexibility is key. If a post flops—tweak the messaging. If something goes viral—repurpose it!

Final Tip:
Done is better than perfect. Your first calendar won’t be flawless, but it’ll bring you clarity, reduce stress, and help you stay consistent.